Berghs launches a new initiative with Epicenter in Amsterdam
Swedish creativity meets business transformation:
Berghs launches a new initiative with Epicenter in Amsterdam
Berghs School of Communication brings its Capability Acceleration offering to Amsterdam in collaboration with Epicenter, combining Berghs’ expertise in creativity, AI and organisational development with Epicenter’s business community, network and facilities at Piet Heinkade 99. The objective is to help companies create measurable business value while developing practical capabilities within their teams.
When technology evolves faster than organisations can adapt, the ability to act becomes a crucial competitive advantage. AI is transforming workflows and business models, while customer expectations continue to shift and uncertainty grows.
Capability Acceleration consists of two formats: AI Value Mapping and AI Success Cases. Together, they help companies identify opportunities and develop practical capabilities to use AI, lead change and navigate complex, interconnected challenges.The collaboration may also expand to include additional offerings depending on the future needs.
“Knowledge of AI tools and access to them are growing rapidly. But the bigger question is how we need to think and work differently to create real value. Together with Epicenter, we give companies the space to test solutions and build new capabilities.” says Camilla Wallander, CEO of Berghs School of Communication.
AI Success Case is a 12-week program, where teams tackle real challenges within their own organisations, turning challenges and opportunities into real business value. Berghs’ process is led by experienced practitioners who have built businesses, brands, services and products themselves.
“Amsterdam is an international hub. We want to create value closely connected to real business challenges, where people can question what they think they know, imagine alternatives and build a way forward,” says Adam Springfeldt, Program Director for Berghs’ Advanced Portfolio.
The collaboration and joint initiative will be launched on 27 October at the Swedish Chamber of Commerce’s event “The Strength of Brand Sweden”, hosted at Epicenter Amsterdam. The event explores how Swedish values can contribute to stronger brands and greater innovation.
“Berghs and Epicenter are a strong strategic match. By combining Berghs’ creativity and methodology with our space, network and community, we want to offer companies in Amsterdam something tangible that supports their development,” says Christoffer Granfelt, Co-founder of Epicenter.
About
Epicenter is a growth and business platform for technology and innovation, bringing together
companies, entrepreneurs and innovation leaders to develop new ideas and drive change. Epicenter operates in Stockholm, Oslo and Helsinki, with Amsterdam as the latest addition to its international expansion. Address: Blue Building, Piet Heinkade 99, Amsterdam.
Berghs School of Communication develops the capabilities of individuals and organisations tounderstand, navigate and drive change through creativity. Founded in Stockholm in 1941, Berghs is now expanding its international presence in Amsterdam, Berlin and Zurich.
AI Success Case
12 weeks program including three phases: Identify, Build and Scale. A team develops and tests one concrete AI opportunity while building skills for continued innovation.
AI Value Mapping
a two-week process combining a value-creation workshop with Berghs analysis to identify and recommend the AI opportunity with the greatest potential.
For further information:
Christoffer Granfelt, Epicenter, christoffer@epicenter-stockholm.com
Camilla Wallander, CEO Berghs School of Communication, camilla.wallander@berghs.se
Adam Springfeldt, Program Director for Berghs Advanced Portfolio, adam.springfeldt@berghs.se
Link: https://www.berghs.se/en/ai-success-cases/
FAQ
Q: What is Capability Acceleration?
A: Capability Acceleration is the joint initiative from Berghs School of Communication and Epicenter in Amsterdam. It combines Berghs’ expertise in creativity, AI and organisational development with Epicenter’s community, network and space. The goal is to help companies create measurable business value while building practical capabilities in their teams.
Q: What formats does it include?
A: AI Value Mapping is a two-week process where a workshop and Berghs’ analysis identify the AI opportunity with the greatest potential. AI Success Case is a 12-week programme in three phases (Identify, Build and Scale) where a team develops and tests one concrete AI opportunity in its own organisation.
Q: Where and when was it launched?
A: The initiative was launched on 27 October at Epicenter Amsterdam, Piet Heinkade 99, at the Swedish Chamber of Commerce’s event “The Strength of Brand Sweden”.