SXSW London: A Recap with H&M Foundation
The spotlight turns to the first-ever SXSW London, taking place from June 2-7, 2025, with one mission in mind: “beautiful collisions.” Join H&M Foundation as they recap the best moments, conversations, and ideas — and what it all means for the future of fashion and innovation.
MEET THE HOST
Annie Lindmark - Programme Director for Innovation at H&M Foundation
As the Programme Director for Innovation at H&M Foundation, Annie Lindmark is responsible for one of the world’s largest innovation challenges focusing on decarbonising the textile industry; the Global Change Award - called the Nobel Prize of Fashion.
With a passion for sustainability and emerging technologies, Annie is drawn to disruptive solutions that have the ability to turn status quo upside down. She has a rich background in promoting and supporting impact innovations, having worked with EU-related startups and SMEs, and representing Sweden at the Nordic Innovation House in Silicon Valley. Before joining H&M Foundation, Annie was a Programme Director at Vinnova, Sweden’s Innovation Agency, focusing on innovative startups, emerging technologies, and fostering the innovation ecosystem.
